Programme

Discover how to tap into Reddit’s engaged communities using programmatic advertising to expand audience reach and drive impactful campaigns. This session will explore strategies for integrating Reddit into programmatic media plans, leveraging its unique targeting capabilities, and optimizing ad performance. Designed for programmatic experts, this talk will provide insights on maximizing brand visibility and engagement through one of the internet’s most dynamic platforms.

Join Gido Andriessen, programmatic media expert at Vistar Media, as he explores how brands can harness programmatic strategies to enhance digital out-of-home (DOOH) campaigns. With deep expertise in media planning and customer reach, Gido will share insights on integrating DOOH seamlessly into digital strategies, leveraging the latest technologies, and maximizing campaign impact. Designed for programmatic experts, this session will provide actionable takeaways to elevate DOOH success.

Discover how to boost brand visibility through strategic display advertising in this insightful session led by an experienced media activation specialist from Groupe SEB. With a background spanning digital marketing agencies and in-house brand marketing for De’Longhi and Groupe SEB, the speaker will share valuable insights on leveraging programmatic advertising to optimize media activation. Designed for programmatic experts, this talk will explore best practices for integrating display ads into broader marketing strategies to drive engagement and brand growth.

Gauthier Mine, Head of Sales Benelux at Displayce, will explore how programmatic Digital Out-of-Home can capture attention and boost brand consideration when used strategically. He’ll highlight the key pillars of a successful campaign - from audience targeting to contextual relevance - and illustrate them through a real-world activation in a high-traffic location, showcasing the impact of data-driven, dynamic DOOH.

How to drive customers and prospects to your local store thanks to programmatic advertising. From digital to physical.

Join Dominic Dunne, a seasoned ad tech leader with over 20 years of experience, as he delves into the strategies for expanding programmatic advertising across Europe. Drawing from his extensive background at Vistar Media, Drawbridge, and now CCE, Dunne will share insights on scaling programmatic platforms, overcoming regional challenges, and driving commercial success. Designed for programmatic experts, this session offers a deep dive into the evolving European ad tech landscape and the key factors shaping its future.

• Unlocking the Algorithm: Understanding the exact levers you’re able to pull to leverage and manipulate the algorithm.
• Audience Mastery: The exact structure of broad and interest-based audiences that scaled campaigns profitably on Meta.
• Creative That Works: Proven ad templates optimized for engagement, conversions, and Meta’s machine learning algorithms.

In the era of automated marketing, effectiveness no longer relies solely on traditional skills like community management, copywriting, or design, but requires a merger with profound technical abilities. Brevo, our marketing automation tool, aims to connect with our backend, enabling optimal use of data for targeted and efficient campaigns. This approach demands a precise understanding of the necessary data, its location, and the most effective method for integrating it into our tools. This isn't just an evolution; it's a revolution in how we approach digital marketing, moving towards Full 360° marketing orchestration with a strong foundation in Business data architecture. This illustrates the critical need for hybrid skills in today's marketing landscape.