Programmatic advertising is no longer just about automation and efficiency. In 2026, it has become the backbone of modern media strategies, connecting data, technology and decision-making across channels. In a world where media buying is increasingly automated, decision-making has become the real strategic challenge.
As automation, AI and omnichannel activation reshape the ecosystem, advertisers and agencies face growing complexity while striving to maintain control, transparency and measurable impact. The question is no longer how media is bought, but how strategic choices are made and by whom.
This half-day event brings together advertisers, agencies and ecosystem experts to explore how programmatic advertising is evolving in practice. Through real-world perspectives and concrete discussions, it focuses on the decisions that truly create value in 2026. Because today, programmatic advertising is not about buying media faster. It’s about making better decisions.
Nicolas Elshout
Head of Digital
Gauthier Mine
Roosmarijn Quartier
Benjamin Sekkai
CMO Benelux
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