Biography
Drawing from various experiences in digital and advertising agencies in Brussels, Gauthier Mine possesses in-depth knowledge of programmatic advertising and the Belgian market. Before joining Displayce, he worked at Dentsu Aegis and then at the media agency Gamned, where he gained significant expertise in programmatic DOOH media, sales strategy, and business development. As Head of Sales Benelux, Gauthier plays a key role in expanding Displayce’s presence in the region, enhancing its European reach. He works closely with agencies, media owners, and technology partners to promote the integration of programmatic DOOH into campaign planning processes.
Introduction
Be bold, be viewed: How contextualized pDOOH drives attention & consideration
Gauthier Mine, Head of Sales Benelux at Displayce, will explore how programmatic Digital Out-of-Home can capture attention and boost brand consideration when used strategically. He’ll highlight the key pillars of a successful campaign – from audience targeting to contextual relevance – and illustrate them through a real-world activation in a high-traffic location, showcasing the impact of data-driven, dynamic DOOH.
